As Apple lovers are just getting used to iPhone 2.0, the time has come for the unveiling of its new and improved successor, the iPhone 3.0 OS upgrade with a reported 100 new features.

One of the first things we noticed about iPhone 3.0 is that finally Apple has heeded the call of thousands of its iPhone customers and added the user-friendly cut, copy, and paste feature. And not only will it allow users to move around text within an application, it'll let you move data between applications as well. Thank you, Apple!

Also included among the 100 new iPhone features is a long awaited Search function, so now iPhone owners will be able to search their entire iPhone (in the same way, for example, that Spotlight lets you search your entire Mac desktop or laptop--in fact, the new iPhone search feature is actually a version of Spotlight). This new search capability will also be included within many individual programs, like Mail in which you'll be able to search To, From, and Subject headers as well as messages not yet downloaded to your devices from compatible IMAP servers.

Another new iPhone 3.0 feature is the equally anticipated MMS (multimedia messaging). That means iPhone users can now utilize MMS to send contacts, locations, photos and video images, and audio files from music bites to voice messages. In fact, Apple's introducing an entirely new Messaging app to replace the old Text based one.

iPhone 3.0 will include a new Voice Memos feature too that lets users record short messages to themselves using their iPhone's built-in mic. They can even edit those memos down and send them using either email or MMS.

With iPhone 3.0, many text-heavy applications, like Notes and Mail, will now also support Landscape view and not just Portrait mode.

Developers have even more reason to rejoice than users, perhaps, because the new iPhone 3.0 SDK (software development kit) comes with 1,000 new APIs (application programming interfaces). That ought to keep programmers happy for a while, and it's bound to trickle down to us everyday users in the form of neat and powerful new apps to download from the iTunes App Store.

Apple gave immediate access to the beta for the new iPhone 3.0 operating system to the members of its iPhone Developer Program, and so far the word is promising. This may just be the upgrade that gets all those holdouts to finally go out and get themselves that iPhone they've been waiting for.