According to AppleInsider, Apple is gradually offering new features for the iPhone that will offer the best possible experience for customers, such as entirely new applications available through automatic software updates for both the iPhone and Apple TV.

Peter Oppenheimer, Apple’s CFO revealed: “…We plan to build on this incredible foundation by continuing to develop new software features as well as entirely new applications and incorporate them into the iPhone. Since iPhone customers will likely be our best advocates for the product, we want to get them many of these new features and applications at no additional charge as they become available. Since we will be periodically providing new software features to iPhone customers free of charge, we will use subscription accounting and recognize the revenue and product cost of goods sold associated with iPhone handset sales on a straight line basis over 24 months.

What does this mean then for the consumer?

Apple is offering a lot more value to the two-year Cingular contract. This is not a device that you will need to keep buying every nine months. The iPhone will be a device that will get better every six to twelve months.

Consumer electronics is being reinvented!

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